'Swag' (2024) - "Sri vishnu's career best performance, but misses its mark"

Cast: Sri Vishnu, Ritu Varma, Meera Jasmine, Daksha Nagarkar, Vadivukkarasi, Goparaju Ramana, Sunil, Ravibabu, Getup Srinu, Prithvi, Saranya Pradeep, and others
Music: Vivek Sagar
Cinematography: Vedraman Shankaran
Producer: T.G. Vishwaprasad
Writer-Director: Hasith Goli
Genre: Drama
Language: Telugu

Storyline:
Sri Vishnu plays Bhavabhooti, a Sub-Inspector, who belongs to the Swaganik dynasty. The movie revolves around a precious treasure belonging to this dynasty, coveted by representatives from a rival dynasty. However, identifying the rightful heir to this Swaganik lineage remains a mystery. Bhavabhooti, along with two other individuals, Anubhuti (Ritu Varma) and Sing (Sri Vishnu), all claim to be the true heirs. To resolve the confusion, tests are conducted, leading to several twists in the story. The film ultimately uncovers the true heir of the Swaganik dynasty and the history surrounding it.

Analysis:
The title Swag paired with the tagline “Swaganik Vamsaniki Swagatham” created intrigue among audiences. Despite a trendy title, the film navigates through themes of ancient royal families and legacies, leaving some viewers puzzled. Director Hasith Goli, who previously directed the successful Raja Raja Chora, tries to present an unpredictable, crazy story with plenty of twists. However, despite the uniqueness of the idea, the film falters due to a convoluted narrative, failing to keep the audience fully engaged.

That being said, Swag is not entirely dismissible. It appeals to viewers looking for something different from typical cinema, with a story that mixes contemporary issues, particularly the societal discrimination faced by the third gender. This is a significant message presented through Bhavabhooti’s journey. Goli tackles the theme of gender inequality, conveying how this discrimination begins at home and grows in society.

Despite the noble intent, discussing such topics on screen might make some viewers uncomfortable. Audiences expecting a light-hearted entertainer may feel disconnected from the film's more serious and emotional tones, especially in the second half. The film starts in the backdrop of 400 years ago, weaving the historical premise of a matriarchal system being overthrown by a patriarchal rule. However, the royal episode feels more comedic than crucial, weakening the film's core narrative.

Performances:
Sri Vishnu’s performance stands out as the highlight of the film. Playing five distinct roles, including a Hijra character, he showcases his versatility and dedication. His portrayal of the Hijra character, in particular, is both convincing and compelling. Meera Jasmine delivers a strong performance in her second innings, while Ritu Varma’s role as a modern girl is underwhelming, failing to leave a significant impact. Supporting actors like Vadivukkarasi and Goparaju Ramana add depth to the film, while Sunil and Ravi Babu do their jobs adequately.

Technical Aspects:
Vivek Sagar’s background score elevates the film, adding the right energy to the narrative. However, the songs are average, except for a melodic piece featuring Sri Vishnu and Meera Jasmine. Vedraman Shankaran’s cinematography stands out, giving the film a polished, rich look. The production values are commendable, ensuring the film doesn’t feel like a low-budget project. Writer-Director Hasith Goli's script is ambitious, but the execution falls short. While individual scenes work, the overall narrative lacks coherence.

Strengths:

• Sri Vishnu’s exceptional performance, especially in the Hijra role
• The noble message about gender discrimination
• Strong technical aspects, particularly the cinematography and background score

Weaknesses:

• Confusing narrative with pacing issues
• Missed opportunities to develop stronger characters, particularly Anubhuti and Sing
• Lack of consistent engagement, especially in the second half

My personal Take On Cinema:
Swag is a film with a crazy premise but a so-so execution. Despite a strong performance by Sri Vishnu and an important social message, the film struggles with its convoluted storytelling and uneven pacing. It may appeal to those looking for an unconventional cinematic experience, but it leaves a feeling that something is missing.

Rating: 

2.5/5